TOUJOURI means "treasure chest" It is a line by designer Lama El-Moatassem launched in 2009. She steps in a darker and conservative side for her Autumn/Winter 2012 Collection. Her collection starts with the question of "Have you never met a woman that inspires you to love? Looking through her collection, it makes me ask back the same question to TOUJOURI. I see these images and I see the beehive. The next thing that comes to my mind is the 60's. The minimalistic make-up and red lips reminds me of the 40's It makes me wonder if was it her grandmother, mom, her aunt or an older friend or combination that inspired her to this collection.
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